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Visibility Over Vanity: What Every Dadpreneur Needs to Know About Personal Branding in 2025

Visibility Is the New Currency: Lessons from Nathanial Bibby on Legacy, LinkedIn, and Living Authentically

In today’s digital economy, where algorithms dictate attention and “hustle culture” often overshadows humanity, visibilityisn’t just a marketing tactic—it’s a survival skill. But for dads juggling businesses, families, and self-doubt, standing out online without burning out offline is a puzzle few know how to solve.

That’s why this conversation between Dr. Suleiman Ijani, founder of Dadpuzzles, and Nathanial Bibby, award-winning LinkedIn strategist and personal branding expert, is a game changer.

The Visibility Myth: It’s Not About Clout

“Most people chase attention, but what they actually need is visibility that creates value,” Bibby explains. In other words, your digital presence shouldn’t just exist—it should resonate.

Forget fake followers. Forget the perfectly filtered hustle. Bibby makes it clear: real visibility starts when you’re authentic, strategic, and helpful. Especially for parent-preneurs, who are often too busy to keep up with fleeting trends.

AI vs. Authenticity: Can You Automate Connection?

Bibby and Suleiman dive deep into the challenge of using AI tools while maintaining a human touch. Bibby argues that AI should amplify your voice, not replace it.

“Authenticity can’t be outsourced,” he says. And that’s where many entrepreneurs go wrong. Instead of trusting their story, they hide behind automation. But Bibby reminds us that people still buy from people, not bots.

Beating Imposter Syndrome with Legacy Thinking

Every entrepreneur—especially fathers—struggles with imposter syndrome. But instead of suppressing it, Bibby encourages founders to reframe it.

“Perfectionism is procrastination in disguise,” he says. The key? Focus on legacy over likes. You’re not building for applause today—you’re building for your kids, your community, your mission.

The Dadpreneur Dilemma: Business vs. Bonding

As a father himself, Suleiman brings the conversation back to balance. “We’re not just scaling businesses,” he says. “We’re scaling meaning.”

Bibby agrees: “Your kids don’t care how many followers you have. They care about your presence.”

This is where visibility, legacy, and fatherhood converge.


✅ Key Takeaways:

  1. Visibility > Vanity: Strategic presence beats empty attention.

  2. Authenticity Wins: Use AI, but never lose your voice.

  3. Imposter Syndrome = Growth Signal: Doubt means you’re leveling up.

  4. Build for Legacy: Don’t just market for today. Build for tomorrow.

  5. Presence > Perfection: Especially with your kids.


Watch the Full Conversation


Trust us—it’s the kind of talk you’ll want to watch twice.


Ready to Show Up Fully in Business and Fatherhood?

Join the Dadpuzzles Scale Mastery Community—a space for dadpreneurs ready to scale their income and impact without sacrificing what matters most.
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